Privacy Policy

Better Place Forests Co., and its subsidiaries (collectively, the “Company”), is committed to maintaining robust privacy protections for its users. This privacy policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us, and to assist you in making informed decisions when using our Service.

For purposes of this Agreement, “Service” refers to the Company’s service accessible via our website at https://betterplaceforests.com (referred to in this Agreement as our “Site”), at which users can review and purchase our product and service offerings. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Service. By accepting our Privacy Policy, you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

1. Information We Collect

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes only your name, email, and phone number, which you submit to us through the registration process at the Site.

a. Information collected via Technology

In an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files that include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal Information about that user and to keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.

b. Information you provide to us

In addition to the information provided automatically by your browser when you visit the Site, we give you the option of providing us with your name, email address, phone number, and other information. By doing so, you are authorizing us to collect, store, and use your name, email address, phone number, and other information you provide to us in accordance with this Privacy Policy.

c. Information provided by third parties

From time to time, we may receive Personal Information and/or Non-Personal Information from third parties, including, but not limited to, names, email addresses, phone numbers, and demographic information. We collect, store, and use that information in accordance with this Privacy Policy.

2. How We Use and Share Information

a. Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

b. Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers, and other third parties at our discretion. In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

3. How We Protect Information

We implement security measures designed to protect your information from unauthorized access. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

4. Transfers of Personal Information

The personal information you provide may be transferred to, stored, and processed within the United States or Canada, or other countries where we maintain facilities or business operations.

5. Your Rights Regarding Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. Please note that notwithstanding the promotional preferences you indicate by unsubscribing, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.


Because we value your privacy, we have taken the necessary precautions to be in compliance with various privacy protection laws. We therefore will not distribute your Personal Information to outside parties without your consent, other than as disclosed herein.

All users of our Site may make any changes to their information, or delete it, at anytime by contacting us at legal@betterplaceforests.com. In some cases, we may not be able to delete your personal information and will retain and use your information as necessary to comply with the law, enforce our Site policies, or protect ours or other’s rights, property, or safety. Please note that the deletion of your data may lead to the termination of your account and related or applicable services.

6. Children’s Online Privacy Compliance


To the extent required by applicable law, we do not collect any information from anyone under 13 years of age. Our Site and services are all directed to people who are at least 13 years old.

7. Online Privacy Policy Only

This online privacy policy applies only to information collected through our Site and not to information collected offline.

8. Links to Other Websites

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

9. Changes to Our Privacy Policy

The Company reserves the right to change this Privacy Policy and our Terms of Service at any time. We may, but reserve the right not to, notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Changes will go into effect immediately or after such time as we may determine in our discretion. You should periodically check the Site and this privacy page for updates.

10. Contact Us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to legal@betterplaceforests.com.

Last Updated: This Privacy Policy was last updated on October 21st, 2016.

About Us


Better Place is based out of San Francisco and committed to creating a sustainable, cremation-only alternative to cemeteries.

© 2017 Better Place Forests Co.
All Rights Reserved.

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Our Mission


At Better Place our mission is to provide every person and family the opportunity to leave the legacy of a more beautiful world.

We do this by memorializing your ashes in protected nature reserves in the most iconic locations in America.